It depends on who builds it
Website pricing feels confusing because three very different things are all called “a website”:
- DIY builders (Wix, Squarespace) — roughly $15–$40/month, plus many hours of your time. Cheap in dollars, expensive in your evenings, and often looks like a template.
- A freelancer or small studio — usually $500–$3,000 for a local business site. The sweet spot for most owners: professional result, real person, fair price.
- A full agency — $3,000–$30,000+. Worth it for larger companies with complex needs; overkill for a salon or a plumber.
What actually drives the price
- Number of pages and how much custom design vs. a template is involved.
- Whether copywriting (the words) is done for you or by you.
- Integrations — booking tools, payments, an AI assistant.
- Ongoing support after launch.
What a local business actually needs
Here’s the honest part most people won’t tell you: a local business rarely needs an expensive website. You need:
- 3–5 pages that load fast and look great on a phone.
- A clear description of your services and the areas you serve.
- An obvious way to call, book, or request a quote.
- A basic local SEO foundation so you can be found on Google.
That’s it. Pay for clarity and a clean path to contact you — not bells and whistles your customers will never use.
Don’t forget the ongoing costs
A website isn’t only a one-time number. Budget for hosting and a domain, plus occasional updates. The good news: these are small — often $50/month or less for a simple managed setup.
How we price it
We keep it simple and a la carte: a fresh business website from $299 one-time, managed hosting for $50/month, and an optional after-hours AI assistant for $149/month. You only add what actually helps your business — nothing you don’t need.
See where your business stands
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